In this Post I looked at 'Spiderman 3' conventional teaser trailer and theatrical trailer and noted the differences found in both.
| Teaser – Spiderman 3  | Conventional Trailer – Spiderman 3 | 
| ·           The teaser doesn’t give much away about what is   going to happen in the film - Spiderman logo. ·           Taglines - to get the audience hooked. ·           Quick images from the film, not much on the   storyline. ·           Transitions are made – this includes flashes and   quick fades. ·           Release date ‘next summer’, this shows that the   teaser has been created at least a year before the release of the film. This   is shown near the beginning of the teaser.  ·           Music is used to get the audience hooked and it   indicates the genre of the film. ·           Production company logo is at the end of teaser –   Columbia Pictures. It also says the genre it is at the end – MARVEL. ·           It has given a specific date at the end of when   it is coming out – May 4th (not usually common in teaser trailers)    | ·     The conventional trailer gives the narrative away   more than the teaser does; it starts off with an establishing shot which   straight away positions the audience of where it is set.  ·           Music is used as well to keep the audience hooked   and it works well with the genre. It changes half way through the trailer   because there is a change in narrative, indicating that something is going   wrong etc: ·           Transitions are made as well – flashes, fades   etc: ·           You see more characters in the film, people   cheering etc: where the teaser only really shows the main characters, doesn’t   position us with more. ·           Company picture and logo near the beginning of   the film – Columbia Pictures ·           Taglines are used as well to keep audience hooked   and to get a sense of narrative. ·           Name of the film is at the end rather than the   beginning like it is in the teaser. ·           Tells us near the end film - coming out ‘THIS   MAY’ ·           Quick editing and transitions towards the end of   the trailer. ·           Website and genre is at the end of trailer like   the teaser. Plus the company logo it is produced by.  | 
 
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