List of Possible conventions that are found in teaser trailers |
1.Production Company logo(s) are found usually at the beginning of the teaser. |
2.Title of the film |
3.Images from the film |
4.Release dates are found in teasers, for example “Coming soon” or “This Summer” or “Summer 2011” |
5.Music, voiceover’s mise-en scene is used as an indication of genre. |
6.Website of the film is usually found at the end of the film with the credits and logos. |
7.Sometimes there is narration – Voiceover man. |
8.Transitions from one image to the next is made these often include flashes, quick fades, dissolves alongside more conventional cuts EDITING |
9.Billing is found at the end of the teaser – Cast, crew and director. |
10.Possibly you could find references to other films that have been directed or produced by the same people. |
11.Stars/ Directors name is sometimes found in teasers. |
12.Sometimes you can find references to awards that cast/crew/film have won or been nominated for (this can also refer to other films). |
13.Music is used in teaser, to indicate genre but also to work with the images being shown. |
14.Taglines are used and often the tagline is linked to the poster of the film. |
15.Quotes that reference other films for example ‘From the director of...’ etc: |
16.Sound effects are used. |
17.Eye Candy is used in teaser trailers to catch people’s attention especially for a male audience. |
18.Reference to the source material the film is based on example; book, film etc: |
19.A variety of camera shots/movements are used in teaser trailers. |
Tuesday, November 1, 2011
Teaser Trailers
In this post I have written out a list of conventions that I found in teaser trailers.
3 Different films from different genre's
Alice in Wonderland - FANTASY | Casino Royale - ACTION | The Hangover - COMEDY |
· Company’s logo and name that produced the film – Walt Disney · Quick transitions of little snaps of Alice in the film to position the audience with the main character, not much being revealed. · From the Director ‘Tim Burton’. · Music starts of calm until there is an image of Alice falling down a whole and the music changes rapidly indicating that things are going to change. · Stars names. · Title of film. · Release Date – March 5th 2010 · Mentions that it is in 3D · Credits at the end. · Company’s logo – DISNEY and various other companies logo’s that were involved in the making of the film. | · Company’s logo and name that produced the film – MGM and website of company underneath www.mgm.com also Columbia’s picture and logo. · Transitions are quick as it is an action movie, quick fades and rapid editing from one image to another, not giving much of the narrative away. · Quick images of main characters in film to position the audience with them. · Music is very slow at the beginning; it changes throughout the trailer when more action is taking place. · Eye candy is show with the images of the James bond girls. · Title of film at the end – 007 merges into the name of the film · Release Date – NOV 17th · Website –www.CasinoRoyaleMovie.com · Columbia and MGM logo at the end. · ‘The film is not yet rated’ – This is a typical convention of teaser trailers because it comes out months before the film has been released so it hasn’t been rated yet. | · Company’s logo and name that produced the film – Warner Bro’s Pictures. Legendary Pictures logo. · Positions us with the main characters. · Starts off with what happens at the end of the film, music then changes with the tagline ‘2 days earlier’. · Images from the film, loads of cuts from one image to the next, showing us the comedy side of the film. · Doesn’t give much away as it is a teaser but gives bits away, more than a movie that was coming out that already had an existing audience e.g. Spiderman. · Quotes that reference other films – From the director of OLD SCHOOL. · Title of the film towards the end of the teaser. · Release Date – June 5th · Logo’s of companies that produced the film – Warner Bro’s and Legendary Pictures. |
In this post I looked at three different films from different genre's and analysed the conventions found in different genre teaser trailers.
Pirates of the Caribbean 4 teaser trailer and trailer comparison
| Teaser Trailer – Pirates of the Caribbean 4 | Conventional Trailer – Pirates of the Caribbean 4 |
| · The teaser doesn’t give anything away; it just positions us with the character ‘Jack Sparrow’. · Music in the beginning of the teaser is different when Jack Sparrow is talking; it then changes when it gives us more information about the film. · Company’s name – Disney and reference to the source material the film is based on – Jerry Bruckheimer films. · Title of the film at the end. · Date it is coming out – May 20th 2011 | · The trailer gives more of a narrative than the teaser gives away, positions the audience with various different characters in the film · Transitions are made – quick fades, and flashes. · It begins with establishing where the action takes place. · Music to begin with is quite smooth until half way through the trailer the music changes to indicate the action that is going to be taking place and that things are going to be going wrong – more drama. · Company’s name, logo and picture is quite near the beginning of the trailer – DISNEY · Picture and name of the source material the film is based on – Jerry Bruckheimer films · Shows us the directors/stars name. · Release date – ‘This Summer’ · Title of film at the end. “Coming soon” – Disney Digital 3D · Cast, crew and director credits at the end, with logos of the source material the film is based on, the company that produced the film and various other companies involved in the making of the film. · Website is included too. · www.disney.com/Pirates |
Spiderman 3 teaser trailer and trailer comparison
In the next few post, i am comparing the difference between theatrical and teaser trailers to gain a bettwer understanding of their conventions and layouts which I'll include in mine.
In this Post I looked at 'Spiderman 3' conventional teaser trailer and theatrical trailer and noted the differences found in both.
In this Post I looked at 'Spiderman 3' conventional teaser trailer and theatrical trailer and noted the differences found in both.
Teaser – Spiderman 3 | Conventional Trailer – Spiderman 3 |
· The teaser doesn’t give much away about what is going to happen in the film - Spiderman logo. · Taglines - to get the audience hooked. · Quick images from the film, not much on the storyline. · Transitions are made – this includes flashes and quick fades. · Release date ‘next summer’, this shows that the teaser has been created at least a year before the release of the film. This is shown near the beginning of the teaser. · Music is used to get the audience hooked and it indicates the genre of the film. · Production company logo is at the end of teaser – Columbia Pictures. It also says the genre it is at the end – MARVEL. · It has given a specific date at the end of when it is coming out – May 4th (not usually common in teaser trailers) | · The conventional trailer gives the narrative away more than the teaser does; it starts off with an establishing shot which straight away positions the audience of where it is set. · Music is used as well to keep the audience hooked and it works well with the genre. It changes half way through the trailer because there is a change in narrative, indicating that something is going wrong etc: · Transitions are made as well – flashes, fades etc: · You see more characters in the film, people cheering etc: where the teaser only really shows the main characters, doesn’t position us with more. · Company picture and logo near the beginning of the film – Columbia Pictures · Taglines are used as well to keep audience hooked and to get a sense of narrative. · Name of the film is at the end rather than the beginning like it is in the teaser. · Tells us near the end film - coming out ‘THIS MAY’ · Quick editing and transitions towards the end of the trailer. · Website and genre is at the end of trailer like the teaser. Plus the company logo it is produced by. |
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